At BRAEID, creativity scales through systems. The more intentional the structure, the more room there is for real artistry.

Our editors work globally — across time zones, languages, and client realities — so clarity is everything. A clean process eliminates ambiguity, protects creative energy, and keeps every deliverable consistent with BRAEID’s editorial standard.

Here’s a clean breakdown of all three core components in BRAEID’s internal project-offering process. These work together to keep the team aligned and maintain consistency across producers, editors, and clients.

1. INTERNAL CREATIVE BRIEF

(Internal-facing, lives in project Docs + Trello)

Purpose: Define intent, tone, and scope before the edit begins. This is not client-facing. it’s your editorial blueprint.

DOCUMENT HEADER

[Project Serial]_[CLIENT]_[Project Name]
Prepared by: [Producer Name]
Date: [MM/DD/YY]

Project Overview

A 2–3 sentence summary of what this project is and why it exists.
Example:

A 90-second brand film highlighting Changes Healing Center’s client-first approach. Combines interview-driven storytelling with cinematic facility B-roll to reinforce empathy and trust.

Core Objectives

List the intended outcomes, not deliverables.
Example:

  • Strengthen brand credibility with authentic testimonials

  • Communicate compassionate treatment approach

  • Position CHC as a leading Arizona recovery facility

Key Deliverables

Tone & Visual Direction

Adjectives, pacing, and emotional intent.

  • Warm, documentary, empathetic.

  • Natural light, medium-slow pacing, polished but human.

  • Score: light piano and ambient texture.

Reference LINKS

Include 1–3 internal links or notes from similar projects.

Technical Considerations

  • Color space: BRAW → Rec709

  • Frame rate: 23.98fps

  • Editing Platform: DaVinci Resolve Cloud / Premiere Productions

  • Delivery naming convention: [CLIENT]_[ProjectName]_v1.mp4

Timeline

  • Project Kickoff [date]

  • Internal Rough Cut [date]

  • Client Rough Cut [date]

  • Final Delivery [date]

2. TRELLO CARD DESCRIPTION

(Summarizes the Internal Brief for visibility)

Each card lives in the “In Process” or “Edit Ready” list.

Card Title:

[CLIENT]_[Project Name]

Card Description Template

🎬 PROJECT OVERVIEW
90s brand video featuring interviews + b-roll. Aim: build trust and illustrate CHC’s treatment philosophy.

📦 DELIVERABLES

  • 1x Leadership Spotlight (16x9)

  • 1x Testimonial Video (16x9)

  • 2x 15s Cutdowns (9x16)

🔗 LINKS
Master Google Drive Project: [Link]
Brief: [Link to Internal Doc]

📅 TIMELINE
Rough Cut: [Date]
Revisions: [Date]
Final: [Date]

3. PROJECT OFFER EMAIL

(Formal offer message — usually sent by producer)

Subject:

Project Offer — [CLIENT]_[Project Name]

Body:

Hi [Editor Name],

We’d like to offer you the [Project Name] edit as part of BRAEID’s [project type, e.g., “brand testimonial series for CHANGES Healing Center”].

Here’s what’s included:

Summary:

  • [1–2 sentences on tone and intent: e.g., “A short-form documentary combining staff interviews and facility B-roll to capture warmth and credibility.”]

Deliverables:

  • [List deliverables clearly: e.g., 1x 90s Brand Film, 2x 15s social cutdowns]

  • [Aspect ratio or format details]

Assets + Links:

  • Master Google Drive Project: [link]

  • Brief: [link]

Technical Notes:

  • Editing in [Premiere / Resolve]

  • Expected runtime: [e.g., 1:30–2:00]

  • Final delivery format: [e.g., 1080p, H.264, 16x9]

Schedule:

  • Start: [Date]

  • Rough Cut Due: [Date]

  • Final Delivery: [Date]

Please confirm your availability by [date]. Once confirmed, we’ll move your Trello card to “In Process” and share edit permissions.

Thank you for your craftsmanship and consistency! As always, clarity, efficiency, and creative excellence lead the way.

Best,
[Your Name]

Why It Works

Each of these three components serves a distinct purpose:

  • The Internal Brief defines what we’re making and why.

  • The Trello Card communicates status and flow.

  • The Project Offer Email initiates momentum and ownership.

Together, they form a closed loop of clarity.

It’s not about bureaucracy. It’s about protecting creative focus.

At BRAEID, structure isn’t a constraint.

It’s the scaffolding that lets creativity climb higher.

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