At BRAEID, creativity scales through systems. The more intentional the structure, the more room there is for real artistry.

Our editors work globally — across time zones, languages, and client realities — so clarity is everything. A clean process eliminates ambiguity, protects creative energy, and keeps every deliverable consistent with BRAEID’s editorial standard.

Here’s a clean breakdown of all three core components in BRAEID’s internal project-offering process. These work together to keep the team aligned and maintain consistency across producers, editors, and clients.

1. INTERNAL CREATIVE BRIEF

(Internal-facing, lives in project Docs + Trello)

Purpose: Define intent, tone, and scope before the edit begins. This is not client-facing — it’s your editorial blueprint.

DOCUMENT HEADER

[Project Serial]_[CLIENT]_[Project Name]
Prepared by: [Producer Name]
Date: [MM/DD/YY]

Project Overview

A 2–3 sentence summary of what this project is and why it exists.
Example:

A 90-second brand film highlighting Changes Healing Center’s client-first approach. Combines interview-driven storytelling with cinematic facility B-roll to reinforce empathy and trust.

Core Objectives

List the intended outcomes — not deliverables.
Example:

  • Strengthen brand credibility with authentic testimonials

  • Communicate compassionate treatment approach

  • Position CHC as a leading Arizona recovery facility

Key Deliverables

Tone & Visual Direction

Adjectives, pacing, and emotional intent.

  • Warm, documentary, empathetic.

  • Natural light, medium-slow pacing, polished but human.

  • Score: light piano and ambient texture.

Reference LINKS

Include 1–3 internal links or notes from similar projects.

Technical Considerations

  • Color space: BRAW → Rec709

  • Frame rate: 23.98fps

  • Editing Platform: DaVinci Resolve Cloud / Premiere Productions

  • Delivery naming convention: [CLIENT]_[ProjectName]_v1.mp4

Timeline

  • Project Kickoff [date]

  • Internal Rough Cut [date]

  • Client Rough Cut [date]

  • Final Delivery [date]

2. TRELLO CARD DESCRIPTION

(Summarizes the Internal Brief for visibility)

Each card lives in the “In Process” or “Edit Ready” list.

Card Title:

[CLIENT]_[Project Name]

Card Description Template

🎬 PROJECT OVERVIEW
90s brand video featuring interviews + b-roll. Aim: build trust and illustrate CHC’s treatment philosophy.

📦 DELIVERABLES

  • 1x Leadership Spotlight (16x9)

  • 1x Testimonial Video (16x9)

  • 2x 15s Cutdowns (9x16)

🔗 LINKS
Master Google Drive Project: [Link]
Brief: [Link to Internal Doc]

📅 TIMELINE
Rough Cut: [Date]
Revisions: [Date]
Final: [Date]

3. PROJECT OFFER EMAIL

(Formal offer message — usually sent by producer)

Subject:

Project Offer — [CLIENT]_[Project Name]

Body:

Hi [Editor Name],

We’d like to offer you the [Project Name] edit — part of BRAEID’s [project type, e.g., “brand testimonial series for CHANGES Healing Center”].

Here’s what’s included:

Summary:

  • [1–2 sentences on tone and intent — e.g., “A short-form documentary combining staff interviews and facility B-roll to capture warmth and credibility.”]

Deliverables:

  • [List deliverables clearly — e.g., 1x 90s Brand Film, 2x 15s social cutdowns]

  • [Aspect ratio or format details]

Assets + Links:

  • Master Google Drive Project: [link]

  • Brief: [link]

Technical Notes:

  • Editing in [Premiere / Resolve]

  • Expected runtime: [e.g., 1:30–2:00]

  • Final delivery format: [e.g., 1080p, H.264, 16x9]

Schedule:

  • Start: [Date]

  • Rough Cut Due: [Date]

  • Final Delivery: [Date]

Please confirm your availability by [date]. Once confirmed, we’ll move your Trello card to “In Process” and share edit permissions.

Thank you for your craftsmanship and consistency — as always, clarity, efficiency, and creative excellence lead the way.

Best,
[Your Name]
Producer, BRAEID Multimedia
info@braeid.com | www.braeid.com

Why It Works

Each of these three components serves a distinct purpose:

  • The Internal Brief defines what we’re making and why.

  • The Trello Card communicates status and flow.

  • The Project Offer Email initiates momentum and ownership.

Together, they form a closed loop of clarity.

It’s not about bureaucracy. It’s about protecting creative focus.

At BRAEID, structure isn’t a constraint.

It’s the scaffolding that lets creativity climb higher.

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