Why We Believe in Core Processes

A core process is simply the most reliable way a team knows how to do something, documented clearly enough that it can be repeated, improved, and trusted.

At BRAEID, we don’t think process kills creativity. We think it protects it.

We’ve documented our CORE processes because video production is complex by default: many files, many people, many opinions, and many chances for things to quietly go sideways. Clear process reduces friction, lowers cognitive load, and gives creative work room to breathe.

Our approach is heavily inspired by the EOS (Entrepreneurial Operating System). Great companies identify their essential workflows, define them simply, and make them visible. Some of these processes live privately inside our Google Drive and internal tools. Others, like this one, we believe should be public.

Why? Because clarity builds trust. Clients deserve to know how work moves from idea to delivery. Collaborators deserve a shared mental model. And internally, process documentation keeps us honest.

What follows is the CORE video production process we apply to nearly every project, followed by notes on how it adapts for specific video types.

The BRAEID CORE Video Production Process

(Applies to all video types unless otherwise noted)

Step 0 — Commercial Lock

  • Contract / SOW signed

  • Advance invoice paid

  • Deliverables, timelines, and revision rounds confirmed

Nothing meaningful happens until expectations are aligned. This step protects both sides.

Step 1 — Drive + Project Structure

  • Create Google Drive root folder:
    [Project Serial]_[CLIENT]_[Project Name]

  • Generate standard folder structure (Post Haste or BRAEID default)

File chaos is creativity’s silent killer. Structure comes first.

Step 2 — Trello Staging Card

  • Create Trello card in STAGING

  • Attach or link:

    • Google Drive root folder

    • Creative brief (draft or template)

    • Visual / tonal references

    • Client docs, brand kits, decks

  • The card becomes the single source of truth

If it’s not on the card, it doesn’t exist.

Step 3 — Creative Brief

  • Create or complete the Creative Brief

  • Clarify:

    • Objective and audience

    • Runtime

    • Style references

    • Deliverables and formats

  • Finalize during or immediately after kickoff

This is where ambiguity goes to die.

Step 4 — Kickoff Call

  • Walk through the brief with the client

  • Lock scope, tone, and story direction

  • Confirm review cadence and feedback tool (Frame.io)

Alignment early saves revision cycles later.

Step 5 — Editorial Handoff

  • Assign editor

  • Share:

    • Drive access

    • Creative brief

    • References

    • Deadlines and review dates

  • Move Trello card → IN PROCESS

Clear handoffs are a form of respect.

Step 6 — Rough Cut Follow-Up

  • Review rough cut in Frame.io

  • Ensure:

    • Naming conventions are correct

    • Versioning is clean

    • Export matches brief intent

Process is what keeps “almost right” from becoming “good enough.”

Step 7 — Internal QA

  • Internal BRAEID review before client delivery

  • Check:

    • Story clarity

    • Pacing and music

    • Typos, branding, and audio levels

    • Scope alignment

Clients shouldn’t be our first line of defense.

Step 8 — Client Review

  • Send First Cut via Frame.io

  • Move Trello card → ON HOLD

  • Collect consolidated notes

  • Clarify conflicting or unclear feedback

  • Send revision notes back to editor

One voice. One round of notes. Always.

Step 9 — Final Delivery

  • Apply client notes

  • Final internal check

  • Deliver finals in agreed formats

This is where polish matters most.

Step 10 — Post-Delivery

  • Move Trello card → DONE

  • Archive project on local hard drive

  • Copy final exports to Every Video folder (local + Drive)

  • Upload to YouTube only if appropriate

    • Respect embargoes and launch timing

The project isn’t finished until it’s safely put away.

How Specific Video Types Adapt the CORE Process

The CORE workflow stays consistent, but different production types require additional steps or emphasis.

Event Sizzle Videos

Event projects add:

  • Pre-event alignment (run of show, access, priorities)

  • On-site capture considerations

  • Energy, pacing, and music take precedence over narrative depth

The CORE remains intact; the creative brief simply shifts toward momentum and atmosphere.

On-Location Shoots

These projects expand significantly before editing begins:

  • Location prep

  • Crew and gear planning

  • Call sheets and shoot logistics

  • Media offloading and backups

Production day becomes its own critical phase, but editorial still plugs back into the CORE flow.

Software Explainer Videos

The biggest difference here is script dependency:

  • Script must be finalized before editing

  • UI accuracy is non-negotiable

  • Screen recordings and VO pacing drive the edit

This is a process where clarity beats improvisation every time.

Talking Head / Biopic Videos

These projects emphasize:

  • Interview arc and authenticity

  • Subject prep and environment

  • Tone over polish

The CORE remains, but story and human presence take priority over spectacle.

Why This Matters

Documented process is a form of long-term thinking.

It helps clients know what to expect.
It helps collaborators do their best work.
And it helps us scale without losing our standards.

We don’t treat process as rigid law—it’s a living system. But without it, creativity ends up doing unnecessary labor.

This is how BRAEID keeps work calm, focused, and repeatable, so the creative energy goes where it belongs.

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